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Zoex For Shopify brands that grow on Google Ads

The AI employee for D2C brands.

Zoex runs your Google Ads, keeps your Shopify store sharp and answers any question about your numbers, right in Slack. It learns how your brand works, and it asks before it changes anything.

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2,000 free credits · No card needed

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Maya · Growth

Morning! Anything I should know about Google Ads this week?

Zoex 09:12

Two things. Performance Max spent $412 last week on searches like “free returns” and “jobs” that never sell, and Brand Search ran out of budget by 7pm on four weekdays.

PMax · Bestsellers · spend with no sales, last 7 days
  • Returns & refunds $186
  • Jobs & careers $121
  • Wholesale $64
  • Reviews $41

I’d block those searches. Brand Search can wait for your call on budget.

Add 6 negative keywords

Performance Max · Bestsellers · Google Ads

  • free returns
  • returns policy
  • jobs
  • careers
  • wholesale
  • review

A fictional store. Try the buttons.

You don’t need another dashboard. You need someone who opens them every morning, spots what’s wrong, fixes it with your OK and tells you what happened. That’s Zoex.

What Zoex does

One hire. Every job you never get to.

Zoex works across your ads, your store and your numbers, the way a sharp teammate would. You talk to it on Home or in Slack.

01 · Google Ads

Runs your Google Ads like your best media buyer.

Every morning it reads your account the way a senior buyer would and brings you the few things worth doing.

  • Search terms that waste money, blocked as negatives
  • Budgets and ROAS targets moved in safe steps
  • Performance Max opened up: search themes, assets, placements
  • New campaigns, ads and assets written for you
  • Disapproved ads and billing problems caught within the hour
# growth · 6 members

Zoex APP 7:02 AM

Daily check, Tuesday. Yesterday: $2,140 spent, $9,870 in sales (ROAS 4.6, on target). Three things:

  • 1

    Brand Search lost 22% of its impressions to budget yesterday.

    Raise it from $60 to $80 a day?

  • 2

    PMax · Bestsellers spent 61% of its budget for 7 days at a 4.0 ROAS target.

    Lower the target to 3.6 so it can spend?

  • 3

    Two ads were disapproved overnight for “unverified claims”.

    New lines are ready, same message, no claim.

Review 3 changes Not today

👀 2 ✅ 1

02 · Shopify

Keeps your store sharp.

Product pages, SEO, discounts, redirects and theme work, written in your brand’s voice and shown to you before anything goes live.

  • Titles, descriptions and SEO rewritten around what sells
  • Discounts and redirects set up from one sentence
  • Theme changes made on a copy, previewed, then published with your OK
  • Alt text for every product image
Linen Overshirt · Sand Waiting for you

Now

Linen Shirt Sand

100% linen shirt. Relaxed fit. Available in sizes S–XL. Machine washable.

Zoex’s version

The Linen Overshirt, in Sand

Washed European linen that gets softer every wear. Cut loose to layer over a tee in spring, worn alone all summer.

Search result

Linen Overshirt in Sand · Washed European Linen | Oakline

A relaxed linen overshirt that softens with every wash. Free returns within 30 days.

Approve Edit first In your brand voice

03 · Answers

Answers any question about your numbers.

Ask it like you’d ask your analyst. Zoex reads Shopify, Google Ads and GA4 live, draws the chart and tells you what it means.

  • Sales, ad spend and blended ROAS in one answer
  • GA4 funnels, devices and landing pages, read live
  • Charts in the chat and in Slack, a PDF when you ask
  • Every figure comes from something it read, never a guess

Tom · Founder

Why was last week down?

Zoex 10:41

Sales fell 24% from Tuesday while ad spend stayed flat, so it isn’t the ads. Mobile checkout conversion dropped from 3.1% to 1.9% the day the new shipping banner went live.

Sales ($k) Ad spend ($k) Last 14 days

Want me to compare the banner’s two versions in GA4?

Read: Shopify orders · Google Ads · GA4 checkout funnel

04 · Competitors

Keeps an eye on your competitors.

It reads their ads, their TikTok Shop and what Reddit says about them, and tells you what changed and what it means for you.

  • Every ad they run on Meta: how long, how many versions, what’s new
  • Their TikTok Shop bestsellers and reviews
  • Reddit threads about you and them, by sentiment
  • Their pages watched for price and offer changes
Northshore Linen · ads on Meta 27 running
New this week “Summer linen, 30% off”

Running 3 days

4 versions “The shirt our customers rebuy”

Running 41 days

Video “How linen is made”

Running 112 days

They started a 30% summer sale on Monday, their first discount since March. Their longest runner is still the rebuy ad, 112 days in. On Reddit, three threads this week compare your fit to theirs, two in your favour.

05 · Automations

Does the busywork on its own.

Say what should happen and when, in plain words. Zoex builds the automation, tests it on real orders and shows you before it’s switched on.

  • On a schedule, a Shopify event, an email, a form or a Slack message
  • Across your other apps: Gmail, Google Sheets, Notion, HubSpot and hundreds more
  • Every run listed, and it asks first where it matters
When a review under 3 stars comes in, draft a reply and ask me in Slack

  • Weekly report to #growth

    Every Monday at 9:00

  • VIP order heads-up

    When an order over $500 comes in

  • Supplier invoices into the sheet

    When an email reaches invoices@

  • Low stock on bestsellers

    When a bestseller drops under 50

06 · Memory

Learns how your brand works.

Your rules, your voice, your products, who decides what: everything your team tells Zoex goes into its Brain, so nobody has to say it twice.

  • Your team’s rules, kept word for word
  • Your brand voice, learned from your best copy
  • Notes it tidies every night
  • Private notes for each person, shared ones for the team

Shared / Rules from the team

Rules from the team

Kept word for word. Zoex follows them in every task.

  • Never discount the Linen line, it sells at full price.

    Maya, 12 Mar

  • Brand Search stays on, even on slow days.

    Tom, 2 Apr

  • Product copy: no exclamation marks, no “premium”.

    Maya, 19 Apr

Zoex tidied this page last night

You stay in control

Nothing changes without your OK.

Zoex does the work and you make the calls. These rules live in its code, not in a prompt.

It asks in the chat
Every change comes as a proposal with the reason under it. Approve on Home or in Slack with one click.
Undo in one click
Zoex keeps the value from before each change to your ads and your store, so it goes back with one click.
Some things always ask
Budgets, ROAS targets, prices, publishing a theme, emailing customers: these always wait for a person, whatever else you allow.
You decide what it does alone
Let it act on its own for the small stuff, kind by kind. Only an owner or admin can widen that, never Zoex itself.
Never on your live theme
Theme work happens on a copy, checked and previewed. Publishing is your call.
Each person sees their part
Give each teammate the stores, ad accounts and apps they need, down to a single account.
See everything Zoex never does without asking

Changes Zoex made

Last 7 days

  • Added 6 negative keywords

    PMax · Bestsellers · Approved by Maya

    Undo

  • Raised Brand Search to $80/day

    Google Ads · Approved by Tom

    Undo

  • Rewrote 12 product descriptions

    Shopify · Approved by Maya

    Undo

  • Paused search partners

    Brand Search · On its own, as allowed

    Undo

Always asks first

  • Budgets
  • ROAS & CPA targets
  • New campaigns
  • Prices
  • Publishing a theme
  • Emails to customers
  • Refunds
  • Deleting anything

A day with Zoex

It starts before you do.

Routines run only when you turn them on, and quiet hours keep it quiet when you say so.

07:00

The daily check

Reads yesterday’s ads and sales and posts the three things worth doing in #growth.

09:12

“Why is mobile down?”

Opens GA4, finds the step where shoppers drop and shows you the chart.

11:30

An invoice arrives

Your automation reads the supplier’s PDF and adds the line to the costs sheet.

14:05

12 product pages

Rewritten in your voice for the new collection, waiting for your OK.

17:40

A competitor goes on sale

The watch you asked for spots their 30% off and tells you before your customers do.

23:00

Notes, tidied

Files what it learned today about your brand, so tomorrow starts where today ended.

Integrations

Works in the tools you already run.

Built deep into the four that matter most to a D2C brand, and connected to the rest.

Shopify

Orders, products, inventory, discounts, pages and themes, through your store’s own app.

Google Ads

Every campaign type, search terms, assets, budgets, targets, policy and billing. MCC accounts too.

Google Analytics 4

Read-only and live: funnels, channels, devices, landing pages, any period.

Slack

Ask in any channel or DM. Approve changes, get routines and alerts where your team talks.

Research it reads for you

  • Meta Ad Library
  • TikTok Shop
  • Reddit
  • Any public web page

And hundreds more apps

Connect them in a click. You choose, action by action, what Zoex may do there.

  • Gmail
  • Google Sheets
  • Google Drive
  • Notion
  • HubSpot
  • Airtable
  • Asana
  • Calendly
  • Typeform
  • Zendesk
  • and more

Pricing

Pay for the work, not the seats.

Zoex runs on credits: a credit is a cent of work. Your whole team shares them, and you only use them when Zoex is working.

Start free See all plans

To start

Free

2,000 credits, once
No card, kept until used

Plans from

$29.99 /mo

3,000 credits a month
Top up anytime

FAQ

Good questions.

What is Zoex?

An AI employee for D2C brands. You talk to it on Home or in Slack, and it works in your Shopify store, Google Ads, Google Analytics and the other apps you connect: it answers questions, spots what’s wrong, proposes fixes and makes them once you approve.

Will it change things without asking?

Not unless you let it. Every change comes as a proposal with the reason under it. You can let Zoex make some kinds of change on its own, kind by kind; budgets, targets, prices, publishing a theme, emails to customers, refunds and deletions always ask. Every change keeps the value from before and can be undone. See the full list.

Do I need a Shopify store to start?

No. You can start with Google Ads, Google Analytics or Slack and connect your store later. Zoex is built for Shopify brands, so it does the most once your store is in.

How does Zoex connect to my store?

Through an app of your own: you create it in Shopify with the permissions Zoex lists and paste its keys into Zoex. It takes a few minutes, and you can see or remove it in Shopify at any time.

Can my team and my agency use it too?

Yes. Invite them, choose what each person can see, down to a single ad account, and work with Zoex together in Slack. Your whole team shares one balance of credits.

Is my data used to train AI models?

No. Zoex runs on Anthropic’s Claude through its business API, which doesn’t train on your data, and any other model it calls is used with zero data retention. Your customers’ personal details aren’t copied into Zoex.

What does it cost?

You start with 2,000 free credits, no card. Plans start at $29.99 a month for 3,000 credits, a cent each. Most questions cost a few cents; long tasks like a full account audit cost more, and Zoex checks with you before a task gets expensive. See pricing.

Give Zoex its first job.

Start with 2,000 free credits. Connect Shopify, Google Ads or Slack, and ask it anything.

Start free See pricing

No card needed